Project Challenge: Redesign a truck wrap for an existing food truck in the LA area. Work collaboratively in teams of two, and must use blending modes in Adobe Illustrator. (Academic Project)
Designers:
Nila Ward- Rooster Illustration, logo, Type, & social tags
Jodi Feigenbaum- Food illustrations
Rooster food truck redesign
Process
The original rooster food tuck was plain white with a very simple illustration. Our goal was to create a new logo and illustrations to add more life to the truck, to attract more customers and create a more eye catching and memorable appearance.
Original food truck
Sketches: The Rooster is a breakfast food truck, so not only did we want to incorporate a rooster into the design, but we also thought it would be a good idea to highlight some breakfast food favorites from the menu.
Initial brainstorm/sketches
Initial brainstorm/sketches
Secondary sketch
Illustrations: The rooster, logo, socials, and type selection on the left were done by myself; and my partner Jodi Feignbaum contributed the food illustrations on the right.
Logo illustration by Nila Ward
Rooster illustration by Nila Ward
Socials illustration by Nila Ward
Avocado illustration by Jodi Feigenbaum
Bacon illustration by Jodi Feigenbaum
Egg illustration by Jodi Feigenbaum
Tots illustration by Jodi Feigenbaum
I incorporated our individual contributions into the final design for the food truck, adding a starburst effect to help tie together our breakfast- related illustrations. The result was something far more dynamic than the original truck, helping The Rooster to become a more recognizable mobile eatery in LA.
Process screenshot
Takeaways: This was a fun project that granted me the chance to work collaboratively with a partner and imagine a new possibility for an existing business. The challenge was to use blending modes as an illustration technique, which resulted in a rooster image that is dynamic and eye catching.
Final Design